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Research papers

The developing market of telecommunications

The first part of this paper discusses the perspectives and problems of multimedia market, focusing the difficulty in defining the dimension, the characteristics and trends of this market. The second part describes the difficulty of the market...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Marina Chiaro, Susanna Cesarini, Carlo Santucci, Federico Palazzo, Manuela Murgia
Companies: TIM (Telecom Italia), RQ Ricerche Qualitative
June 15, 1996
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Citation

Chiaro, Cesarini, Santucci, Palazzo and Murgia (1996a, June 15). The developing market of telecommunications. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-developing-market-of-telecommunications


Research papers

Hallo, this is qualitative research speaking!

We live in a context made of a hundred parallel societies and we see a variety of behaviour and consumption patterns. Above all, we know they are rooted in a complex process that involves not only the emotional level, but also the rational, cultural...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Authors: Carlo Santucci, Susanna Cesarini
Company: RQ Ricerche Qualitative
December 1, 1995
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Citation

Santucci and Cesarini (1995a, December 01). Hallo, this is qualitative research speaking!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/hallo-this-is-qualitative-research-speaking-